When customers form an emotional attachment or self-identify with a product, that sense of “mine” enhances its luster and keeps them coming back for more. As shoppers shift away from owning material things, how can marketers preserve these benefits?
The COVID-19 pandemic is changing how we work, travel, communicate, shop and more, but which new habits are likely to stick permanently? The authors explore five key behavioural changes and their implications for risk and protection.
On 24 November Elena Guidorzi, research unit coordinator of Experientia, will speak at the EFUS web conference entitled "Reducing and preventing the feeling of insecurity at night", highlighting her experience coordinating the ToNite project.
Designing energy services with a human-centered approach will allow us to rely on consumers not only as executors of changes in energy consumption, but also as providers of data.
Provocative and engaging in both its broad scope and its surprising details, The WEIRDest People in the World explores how culture, institutions, and psychology shape one another, and explains what this means for both our most personal sense of who we are as individuals and also the large-scale social, political, and economic forces that drive human history.
Drawing on the ideas of the "slow movement", Slow Computing sets out numerous practical and political means to take back control and counter the more pernicious effects of living digital lives.
