AI
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]
The anthropologist of Artificial Intelligence
The algorithms that underlie much of the modern world have grown so complex that we always can’t predict what they’ll do. Iyad Rahwan, who directs the Center for Humans and Machines at the Max Planck Institute for Human Development, proposes a radical idea: the best way to understand them is to observe their behavior in […]
Ten arguments against algorithmic decision making
Against the Dehumanisation of Decision-Making – Algorithmic Decisions at the Crossroads of Intellectual Property, Data Protection, and Freedom of Information by Dr Guido Noto La Diega, Senior Lecturer in Law at the Northumbria University Law School Published in JIPITEC (Journal of Intellectual Property, Information Technology and E-Commerce Law), 9 (1), 2018 This work presents ten […]
Why data is never raw
“Except in divine revelation, data is never simply given, nor should it be accepted on faith,” writes Nick Barrowman in The New Atlantis. “How data are construed, recorded, and collected is the result of human decisions — decisions about what exactly to measure, when and where to do so, and by what methods. Inevitably, what […]
What are Europe’s rules for democratic artificial intelligence?
Vincenzo Tiani has written an excellent summary in Wired Italia of the recently published “Ethical Framework for a Good AI Society: Opportunities, Risks, Principles, and Recommendations“, by AI4People, a task force of European experts. With the help of DeepL (also AI), you can find the English translation below: The technology is just around the corner, […]
[Book] Uberland: How Algorithms Are Rewriting The Rules Of Work
Uberland: How Algorithms Are Rewriting The Rules Of Work by Alex Rosenblat University of California Press October 2018, 296 pages Silicon Valley technology is transforming the way we work, and Uber is leading the charge. An American startup that promised to deliver entrepreneurship for the masses through its technology, Uber instead built a new template […]
Nissan digging deep into human behavior for autonomy
Just about every automaker in the world is enlisting experts from a variety of fields outside engineering and design to help them develop autonomous vehicles. One of the best known is Nissan’s Melissa Cefkin. Her official title is principal researcher-Human Centered Systems, Nissan Research Center. She is a cultural anthropologist who is helping Nissan designers […]
How do we make smart cities civic?
Engagement Lab, an applied research and design lab associated with Emerson College that investigates and creates media and technology to reduce disparities in civic participation, announced via a twitter thread the launch of Making a Smart City Civic, an open toolkit to ensure smart cities serve all of us. We reproduce the thread here: From […]
[Book] Artificial unintelligence
Artificial Unintelligence: How Computers Misunderstand the World by Meredith Broussard MIT Press, 248 pages April 17, 2018 A guide to understanding the inner workings and outer limits of technology and why we should never assume that computers always get it right. In Artificial Unintelligence, Meredith Broussard argues that our collective enthusiasm for applying computer technology […]
[Book] Made by Humans – The AI Condition
Made by Humans – The AI Condition by Ellen Broad Melbourne University Publishing July 2018, 277 pages [eBook link] An Australian data expert challenges the idea of AI being better than humans Who is designing AI? A select, narrow group. How is their world view shaping our future? Artificial intelligence can be all too human: […]
Google Design on “human-centered machine learning”
As was the case with the mobile revolution, and the web before that, machine learning will cause us to rethink, restructure, and reconsider what’s possible in virtually every experience we build, writes Josh Lovejoy, UX Designer at Google. The Google UX community has started an effort called “human-centered machine learning” to help focus and guide […]
Developing human interactions with autonomous systems
Two excellent Medium articles by the people of Humanising Autonomy, a London based startup that works towards a vision of intuitive interactions between autonomous systems and people: Child-Friendly Autonomous Vehicles: Designing Autonomy with all road users in mind November 14, 2017 – written by Leslie Nooteboom, COO and Co-Founder of Humanising Autonomy To make sure […]
Service design at BBVA bank
BBVA (an international financial institution with a presence in 35 countries, providing services to 70 million customers) was one of the sponsors of the Service Design Global Conference in Madrid last week. Derek White, BBVA’s Global Head of Customer and Client Solutions, and Rob Brown, Head of Marketing, Design and Responsible Business – both Americans […]
Self-driving cars and humans must learn a common language
For all the intricate technology required for autonomous cars — the sensors to replicate eyes and ears, the computers and algorithms to serve as the car’s brains, the high-definition 3-D maps to guide them — there’s another factor that computer science alone cannot solve: how these cars will engage with people — passengers, motorists, bicyclists […]
Self-driving cars need human intuition
“If self-driving cars are going to achieve their promise as a revolution in urban transportation—delivering reduced emissions, better mobility, and safer streets—they will have to exist on a level playing field with the humans who already use those roads. They will have to be good citizens, not only skilled at avoiding at-fault accidents, but able […]
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin
Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]
The intimacy of autonomous vehicles
Matt Yurdana of Intel’s IoT Experiences Group discusses Intel’s insight on passenger experience in the age of autonomous transportation. The intimate nature of autonomous vehicles will most likely lead to a significant rethinking of vehicle interiors, he writes, in particular when it comes to designing how people will share these close spaces with each other. […]
Experience design and Big Data at BBVA bank
Over the last 6 months, Fabien Girardin has been working in a rather unique position at BBVA Data & Analytics, a center of excellence in financial data analysis. My job is to make the design of user experiences reach a new frontier with the emergence of machine learning techniques. My responsibility — among other things — is to bring […]
Study says aggressive drivers see autonomous cars as easy prey
Aggressive drivers are looking forward to sharing the road with autonomous cars as they believe they can cut in front of them easily. This is how Peter Campbell summarised in the Financial Times one of the key conclusions of a wide reaching research project by the London School of Economics and Goodyear that investigated how […]
What does an anthropologist bring to autonomous driving design?
From a Nissan press release (dated August 10, 2016) One profession you might not expect to find at the design table — anthropologist — is playing a key role in developing Nissan’s next generation autonomous vehicle, analyzing human driving interactions to ensure that it is prepared to be a “good citizen” on the road. “Car technology is continuing to […]
Behavioral modeling – Shaping cultural change and behavioral evolution
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]