When customers form an emotional attachment or self-identify with a product, that sense of “mine” enhances its luster and keeps them coming back for more. As shoppers shift away from owning material things, how can marketers preserve these benefits?
A bold reassessment of "smart cities" that reveals what is lost when we conceive of our urban spaces as computers
From the airplane armrest to the Facebook “like” button, and everything in between, Berkun shows how design helps or hinders everyone, and offers a new way to think about the world around you.
All videos of the Service Design Global Conference of October 2020 [#SDGC20] are now available for free on youtube. Here the links to the keynotes and the talks (and links to slide decks when available).
Annalisa Dominoni presents a new discipline that will have an increasingly strong impact on behavior and performance of astronauts.
Innovation can only occur in the right environment. While organizations can attempt to hire for innovation, there is little that can blossom in a restrictive and discouraging physical setting - even if the space holds the most creative and vibrant thinkers.
On 24 November Elena Guidorzi, research unit coordinator of Experientia, will speak at the EFUS web conference entitled "Reducing and preventing the feeling of insecurity at night", highlighting her experience coordinating the ToNite project.
Experientia's Jan-Christoph Zoels and Mark Vanderbeeken will be part of discussion panels at the upcoming Biennial of Technology in Turin, Italy.
In this talk, Andre Jay Meissner and Fredrik Matheson talk about what we've lost, why existing tech and formats are a poor replacement, and what we can do to change from a navel-gazing event culture into sustainably shaping a new level of conferencing.
Provocative and engaging in both its broad scope and its surprising details, The WEIRDest People in the World explores how culture, institutions, and psychology shape one another, and explains what this means for both our most personal sense of who we are as individuals and also the large-scale social, political, and economic forces that drive human history.