Mobility
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]
Nissan digging deep into human behavior for autonomy
Just about every automaker in the world is enlisting experts from a variety of fields outside engineering and design to help them develop autonomous vehicles. One of the best known is Nissan’s Melissa Cefkin. Her official title is principal researcher-Human Centered Systems, Nissan Research Center. She is a cultural anthropologist who is helping Nissan designers […]
[Book] Driverless Cars: On A Road to Nowhere
Driverless Cars: On A Road to Nowhere Christian Wolmar London Publishing Partnership Jan 2018, 136 pages Driverless cars are the future. That is what the tech giants, the auto industry and even the government want us to think. Almost daily there are media stories about how we will soon all be able to rip up […]
Learning from today’s car-centric cities for a human-centered future of mobility
The introduction of autonomy into urban environments creates a unique opportunity to do things differently. This, writes Maya Pindeus (CEO and co-Founder of Humanising Autonomy) requires us to encourage a human-centered perspective towards urban mobility and to step away from traditional urban planning models. 2050 does outline a promising future but also creates the danger […]
Developing human interactions with autonomous systems
Two excellent Medium articles by the people of Humanising Autonomy, a London based startup that works towards a vision of intuitive interactions between autonomous systems and people: Child-Friendly Autonomous Vehicles: Designing Autonomy with all road users in mind November 14, 2017 – written by Leslie Nooteboom, COO and Co-Founder of Humanising Autonomy To make sure […]
Waymo focuses on user experience
Waymo —formerly the Google self-driving car project— is investing a lot of time and effort on building out the user experience of its self-driving vehicles, which includes both the external and internal user-facing features of its autonomous cars. This includes looking at everything from how a user gets picked up during a ride-hailing experience, to […]
Self-driving cars and humans must learn a common language
For all the intricate technology required for autonomous cars — the sensors to replicate eyes and ears, the computers and algorithms to serve as the car’s brains, the high-definition 3-D maps to guide them — there’s another factor that computer science alone cannot solve: how these cars will engage with people — passengers, motorists, bicyclists […]
Self-driving cars need human intuition
“If self-driving cars are going to achieve their promise as a revolution in urban transportation—delivering reduced emissions, better mobility, and safer streets—they will have to exist on a level playing field with the humans who already use those roads. They will have to be good citizens, not only skilled at avoiding at-fault accidents, but able […]
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin
Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]
The intimacy of autonomous vehicles
Matt Yurdana of Intel’s IoT Experiences Group discusses Intel’s insight on passenger experience in the age of autonomous transportation. The intimate nature of autonomous vehicles will most likely lead to a significant rethinking of vehicle interiors, he writes, in particular when it comes to designing how people will share these close spaces with each other. […]
Nissan turns to ethnographic research to inform the design of new models
During the futurist panel at the 2017 Automotive News World Congress, Rachel Nguyen, executive director of Nissan’s Future Lab, said understanding what the consumer wants will help brands define their experience. One method Nissan utilizes: ethnographic studies of consumers. “The more insight you have to a holistic view of that, the product in the vehicle […]
Australia’s Digital Ethnography Research Centre on experiencing the digital in everyday life
The Digital Ethnography Research Centre (DERC), part of RMIT University, focuses on understanding a contemporary world where digital and mobile technologies are increasingly inextricable from the environments and relationships in which everyday life plays out. DERC excels in both academic scholarship and in applied work with external partners from industry and other sectors. Lead by […]
Study says aggressive drivers see autonomous cars as easy prey
Aggressive drivers are looking forward to sharing the road with autonomous cars as they believe they can cut in front of them easily. This is how Peter Campbell summarised in the Financial Times one of the key conclusions of a wide reaching research project by the London School of Economics and Goodyear that investigated how […]
What does an anthropologist bring to autonomous driving design?
From a Nissan press release (dated August 10, 2016) One profession you might not expect to find at the design table — anthropologist — is playing a key role in developing Nissan’s next generation autonomous vehicle, analyzing human driving interactions to ensure that it is prepared to be a “good citizen” on the road. “Car technology is continuing to […]
On the need for ethnography in user experience design
Michael Thomas of Ford Motor Company argues in a thoughtful personal piece that User Experience design is greatly enhanced by establishing classical ethnographic methods as foundational for defining the domain of design intervention. How can UX account for subjective, positively regarded experiences that are time and community dependent, he asks: Examples of these might include […]
Ford’s quest to remake itself into a master of UX
Ford, bastion of the old-school American economy, is now trying to recast itself as a company built around user experience. It’s finally trying to see its cars through the customer’s eyes. It’s designing for them. Ford used to focus on “benchmarking,” or comparing all the features of competitors and simply adding in what they didn’t […]
The secret UX issues that will make (or break) self-driving cars
In an unassuming research lab, Volkswagen is solving problems that Tesla and Google haven’t come close to cracking. Cliff Kuang reports for Fast Company. In his article he features the work of Brian Lathrop, who runs the UX group at Volkswagen’s little-known Electronics Research Laboratory, and has set out three things an autonomous car has […]
Human-machine interactions and the coming age of autonomy
Melissa Cefkin is a Principal Scientist & Design Anthropologist at Nissan Research in Silicon Valley where she explores the potential of having autonomous vehicles as interactive agents in the world. In an article that was published yesterday, she considers two ways in which, to me, the notion of autonomy raises questions about notions of sociality. […]
Remaking Ford into a user experience-driven company
Ford CEO Mark Fields recently declared that Ford would be remade as a user-experience driven company: “We have obviously a lot experience in the car business, over 113 years, and our differentiation is going to be clearly the whole user experience, and how you experience the whole vehicle going forward, whether they’re directed-driving vehicles, or […]
Why Detroit needs user-centered design
The transition to AVs is very much a human evolution grounded in designing a complex and nuanced relationship between the machine and us—regardless of how good the machine may be. For automakers, writes Artefact’s John Rousseau, this means adopting a more rigorous human-centered design process and a holistic approach to product experience that puts the […]
How Nissan’s using anthropology to make autonomous cars safe
What happens when robot cars meet complex social interaction, like head nods, horn honks, or even road rage? Dr. Melissa Cefkin “is here to teach autonomous cars how to behave”. A design anthropologist based at the Nissan Technical Center in Silicon Valley, Cefkin is charged with leading the autonomous car research into the complex web […]