In an age when the business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: businesses can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens.
Why does the world need anthropology and anthropologists? This collection of essays written by prominent academic, practising and applied anthropologists aims to answer this provocative question.
Special issue of the Journal of the Royal Anthropological Institute
In a year in which Covid-19 has forced researchers to resort to online research, what opportunities for the industry exist in digital ethnography? Liam Kay of ResearchLive reports on the highlights of the Market Research Society’s Digital Ethnography Summit:
The US based user research recruiting platform "User Interviews" has just published its State of User Research 2021 report, based on responses from 525 people who do research as at least part of their job..
A bold reassessment of "smart cities" that reveals what is lost when we conceive of our urban spaces as computers
The COVID-19 pandemic is changing how we work, travel, communicate, shop and more, but which new habits are likely to stick permanently? The authors explore five key behavioural changes and their implications for risk and protection.
From City of London traders to Indian rickshaw drivers, everyone uses a more intimate style of conversation on video calls.
This special issue collects six articles tackling artificial intelligence (AI) from a social science perspective.
The employee experience (EX) journey map of the US Government’s Department of Veteran Affairs (VA) identifies the moments that matter during a VA employee’s career using the same human-centered design process that VA’s Veterans Experience Office (VEO) has applied in the development…