Category Business

[Book] Anthro-Vision

In an age when the business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: businesses can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens.

[Book] Behavioural macroeconomics

Behavioural Macroeconomics: Theory and Policy Paul De Grauwe and Yuemei Ji Oxford University Press October 2019, 256 pages Modern macroeconomics has been based on the paradigm of the rational individual capable of understanding the complexity of the world. This has…

When ethnography becomes a joke

For a number of years, we have witnessed a diminishing appetite for ethnographic work among commercial clients, writes Patricia Sunderland, PhD and founder of Cultural Research and Analysis, on the site of the Qualitative Research Consultants Association (QRCA). Competition and…