18 September 2010

All together now, to each his own sync

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Anand Giridharadas
New York Times cultural commentator Anand Giridharadas reflects on the fact that as the very idea of mass culture erodes, many people are synced with themselves but unsynced with those around them.

“The digitizing, globalizing world is changing the working of culture. As some see it, cities and nations and continents are losing their common culture, their shared reference points, their zeitgeist: People can no longer count on those around them knowing or cherishing any of the same music or art or films. Others argue that a common culture is not dying so much as changing form: that it is less and less attached to particular terrain and ever more linked to dispersed.”

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