Artefact is, like Experientia, a UX design consultancy that is strongly inspired by cognitive and behavioral modeling, and uses all kinds of inputs from cognitive and social science to enrich their design work:
“At Artefact, we’re becoming increasingly aware of the fact that regardless of the type of design challenge we work on, all of the decisions we make on a given project have the potential to influence human behavior – whether we intended them to or not.
As we outlined in our 21st Century Design paper, the toolkit of the modern designer is rapidly expanding. Design practice is maturing, and what was once a focus on aesthetics and usability is broadening to incorporate interdisciplinary knowledge from a variety of fields like4 behavioral economics and cognitive psychology. These disciplines shed light on the factors that impact human decision-making and motivate our behaviors.
Knowledge from these fields can help us better understand why people behave the way they do, help us design to reinforce or change that behavior, and help us make more informed predictions about how people will behave when faced with new decisions in the future.”
Artefact researcher Nikki Pfarr is now exploring the topic in more depth with a video that introduces some of the principles and tips coming from the fields of behavioral economics and human-centered design. We agree with her that these topics could allow us to better understand human behavior, and to design products and services that facilitate better decision-making.
Pfarr also wrote a short paper “Applying Behavioral Economics and Cognitive Psychology to the Design Process“ on the topic.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]