16 October 2008

ArchiTech’s special section on experience desin

Be the first to share

ArchiTech
The September edition of the American architecture magazine ArchiTech contains a special section on experience design.

The section, which sees experience design as “a new way of thinking, designing, engaging that uses media and architecture to produce immersive spaces”, is I think quite problematic. Experience design is all about entertainment and communications. Nothing really about addressing people’s needs or providing relevant contextual solutions. Nor does the section contain much about interaction design, or about the relation between people’s use of technology (e.g. through mobile devices) and the architectural environments that surround them. More innovative, experimental projects that are redefining architecture through their reinterpretation of the relation between people and the built environment are not even mentioned.

Although it’s a take on experience design which I don’t endorse or care much about, it is one which is quite prevalent, and therefore worth mentioning. The section contains three articles:

Building fiction: the architecture of experience design
by Tali Krakowsky, director of experience design at Imaginary Forces, a multidisciplinary entertainment and design agency based in Hollywood and New York
“Architecture has always been the home of storytelling. […] By infusing architecture with digital media, the discipline of experience design hopes to transform static environments into kinetic, cinematic, informative, and interactive spaces that offer an endless anthology of stories. […] Experience design is the process of creating such storytelling in space.”

Experience as material: transforming architecture into communications media
by Don Richards, creative director at Foghorn Creative, a San Francisco-based company that provides creative direction and coordination for immersive communications projects worldwide
“The tools we have today in show production and immersive communications are simply phenomenal. There is no longer even a clear distinction between R&D and implementation. We write code and modify gear on-site to respond to opportunities. The digital display tools that architects are using today (such as LED display, digital playback, and pixel mapping) all evolved from technologies initially developed for theatrical and entertainment design.”

Convergence: blending the digital and physical
by Jesse Seppi and Vivian Rosenthal, founders of Tronic, a New York City-based design, directing, and animation studio
“The intersection of digital and physical design opens up new realities of form and experience. Whereas in the past the digital process was merely a means to represent a structure, today’s digital tools now inform the architecture itself, allowing for innovation and experimentation in the built form.”

(via Stephen Rustow at SRA Consultancy)

Be the first to share
31 January 2017
Yves Béhar’s ten principles for design in the age of AI
Swiss designer, entrepreneur, and sustainability advocate Yves Béhar points out that there are no high-level manifestos or guidelines for designers working with AI, robotics, and connected technology today. Last week, in a talk delivered at the …
19 January 2017
Anthropologist Sally Applin on the automation of qualitative methods
Anthropology and its methodologies cannot easily be automated. However, both design and engineering based organizations are attempting it. Anthropologist Sally A. Applin argues that this is based in part on historic legacy systems, a misunderstanding …
19 January 2017
Don Norman on what Apple, Google and Tesla get wrong
Don Norman is a technological optimist. The author of The Design of Everyday Things and head of UC San Diego's Design Lab believes that artificial intelligence might only take the worst parts of our jobs, …
12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design
Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie", the CITYOPT project has once again been recognized, this time in the prestigious French design competition: "Observeur du Design 2017", in the …
23 December 2016
ING DIRECT’s sponsored content in The Guardian on the value of CX and human-centred design
ING DIRECT Australia has published yesterday and at the end of November no less than 10 articles in a paid section of The Guardian on the value of customer experience and human-centred design, entitled "Being …
19 December 2016
Australia’s Digital Ethnography Research Centre on experiencing the digital in everyday life
The Digital Ethnography Research Centre (DERC), part of RMIT University, focuses on understanding a contemporary world where digital and mobile technologies are increasingly inextricable from the environments and relationships in which everyday life plays out. …
14 December 2016
Experience design and Big Data at BBVA bank
Over the last 6 months, Fabien Girardin has been working in a rather unique position at BBVA Data & Analytics, a center of excellence in financial data analysis. My job is to make the design …
23 November 2016
Where’s Wally? In Search of Citizen Perspectives on the Smart City
Where’s Wally? In Search of Citizen Perspectives on the Smart City by Vanessa Thomas, Ding Wang and Louise Mullagh of the HighWire Centre for Doctoral Training of Lancaster University and Nick Dunn of ImaginationLancaster Sustainability 2016, …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

See all articles