16 October 2008

ArchiTech’s special section on experience desin

Be the first to share

ArchiTech
The September edition of the American architecture magazine ArchiTech contains a special section on experience design.

The section, which sees experience design as “a new way of thinking, designing, engaging that uses media and architecture to produce immersive spaces”, is I think quite problematic. Experience design is all about entertainment and communications. Nothing really about addressing people’s needs or providing relevant contextual solutions. Nor does the section contain much about interaction design, or about the relation between people’s use of technology (e.g. through mobile devices) and the architectural environments that surround them. More innovative, experimental projects that are redefining architecture through their reinterpretation of the relation between people and the built environment are not even mentioned.

Although it’s a take on experience design which I don’t endorse or care much about, it is one which is quite prevalent, and therefore worth mentioning. The section contains three articles:

Building fiction: the architecture of experience design
by Tali Krakowsky, director of experience design at Imaginary Forces, a multidisciplinary entertainment and design agency based in Hollywood and New York
“Architecture has always been the home of storytelling. […] By infusing architecture with digital media, the discipline of experience design hopes to transform static environments into kinetic, cinematic, informative, and interactive spaces that offer an endless anthology of stories. […] Experience design is the process of creating such storytelling in space.”

Experience as material: transforming architecture into communications media
by Don Richards, creative director at Foghorn Creative, a San Francisco-based company that provides creative direction and coordination for immersive communications projects worldwide
“The tools we have today in show production and immersive communications are simply phenomenal. There is no longer even a clear distinction between R&D and implementation. We write code and modify gear on-site to respond to opportunities. The digital display tools that architects are using today (such as LED display, digital playback, and pixel mapping) all evolved from technologies initially developed for theatrical and entertainment design.”

Convergence: blending the digital and physical
by Jesse Seppi and Vivian Rosenthal, founders of Tronic, a New York City-based design, directing, and animation studio
“The intersection of digital and physical design opens up new realities of form and experience. Whereas in the past the digital process was merely a means to represent a structure, today’s digital tools now inform the architecture itself, allowing for innovation and experimentation in the built form.”

(via Stephen Rustow at SRA Consultancy)

Be the first to share
23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity - but they have …
19 May 2016
Transition design as postindustrial interaction design
The School of Design at Carnegie Mellon University has started talking about 'Transition Design.' In his long reflection about this new kind of design practice, Cameron Tonkinwise, CMU's Director of Design and Doctoral Studies, writes: Transition refers …
1 May 2016
Report: User Experience and Usability in Complex Systems
User Experience and Usability in Complex Systems Final Report 1/2015 FIMECC (Finnish Metals and Engineering Competence Cluster) November 2015, 225 pages Five years ago, some of Finland’s metals and engineering industry companies were looking for new ways to tackle …
30 April 2016
The Internet of Things needs design, not just technology
Scott A. Nelson and Paul Metaxatos write that, as B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works. Increasingly, the pull of user experience will drive market …
30 April 2016
Security versus UX
Gwendolyn Betts explores how to reconcile one of the biggest challenges in interface design: security versus user experience. Betts writes that it is not uncommon for security measures to be tacked on at the end as …
25 April 2016
How city design is adapting to older populations
As cities experience a demographic shift, the need for age-friendly design is becoming ever more critical. From almshouses to driverless cars, the future of urban housing and mobility may just be shaped for and by …
24 April 2016
[Book] The Politics of Design
The Politics of Design: A (Not so) Global Manual for Visual Communication By Ruben Pater BIS Publishers May 2015 Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. With communication …
21 April 2016
The product design of IoT
As more and more ‘Internet of Things’ products come into the market, most, if not all will come with significant challenges. The key to overcoming any obstacles, writes Joe Johnston, VP Experience Innovation for Universal …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
See all articles