Bill Buxton, Martin Raymond & Anna Kirah presentations – Imagine 09
Bill Buxton, Martin Raymond and Anna Kirah were some of the speakers at Imagine09, a conference organised by Microsoft Advertising on 28 October in London.
Living in the age of turbulence
Anna Kirah, partner, CPH Design (and former senior design anthropologist, Microsoft Corporation)
Anna explores how advertisers can flourish in the new Age of Turbulence by understanding the needs of people in their everyday and not so everyday lives. This is the age where people’s values, their needs and their desires change abruptly, and where people no longer view their ‘digital’ and ‘real’ lives as separate.
Reflecting on the impact people have on technology, as well as the impact technology has on people, Anna will introduce ‘BIG SISTER’, a concept where benevolent, caring, technology guides you through the Age of Turbulence with seamless convergence.
Dreamtelligence
Martin Raymond, co-founder, The Future Laboratory
Barack Obama describes it as the ‘audacity of hope’, innovators, planners, academics and authors are referring to it as Dreamtelligence, a new vital and visionary way to use play, fantasy, dream- thinking and innovation to kickstart ideas and stimulate consumer engagement. Martin unpacks the trends and outlines what dreamtelligence means to digital business amidst the continued growth of a content-savvy consumer.
The long nose of innovation
Bill Buxton, principal researcher, Microsoft
Hear Bill Buxton share his vision for ‘The Long Nose of Innovation’ addressing the impact of future technologies on advertisers and marketers.
