28 November 2006

Book review: Designing Interactions by Bill Moggridge

Be the first to share

Designing Interactions
According to Andrew Otwell (a Seattle, WA based information architect and interaction designer), Bill Moggridge’s new book Designing Interactions is “an important book, the first attempt at a real cultural history of the field of interaction design, from its beginnings with Douglas Englebart and Xerox PARC, through current work designing for ubiquitous computing.”

“Unfortunately,” he says, it “suffers from some very serious flaws,” and he hopes “that all readers will bring an especially critical eye to it.”

In his review, he focuses on a few things in particular that bother him about the book and Moggridge’s approach to the material.

“First, he overuses (and misuses) the interview format, without providing authenticating evidence for the stories told by his subjects. Long stretches of the book feel like little more than mindless design-star fan journalism about the authors pals and their companies.”

“Finally, Moggridge never misses an opportunity to use his own company, IDEO, in a case study, or one of its employees in an interview. But by failing to make that vested interest clear, Moggridge turns the book into a marketing project. Bruce Sterling’s jacket blurb describes Designing Interactions as “a labor of love.” In this case, love is, if not blind, than pretty nearsighted. The book really should at the very least have the word “IDEO” in its title.”

Read full review

Be the first to share
30 April 2016
The Internet of Things needs design, not just technology
Scott A. Nelson writes that, as B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works. Increasingly, the pull of user experience will drive market demand, and product …
30 April 2016
Security versus UX
Gwendolyn Betts explores how to reconcile one of the biggest challenges in interface design: security versus user experience. Betts writes that it is not uncommon for security measures to be tacked on at the end as …
24 April 2016
[Book] The Politics of Design
The Politics of Design: A (Not so) Global Manual for Visual Communication By Ruben Pater BIS Publishers May 2015 Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. With communication …
21 April 2016
The product design of IoT
As more and more ‘Internet of Things’ products come into the market, most, if not all will come with significant challenges. The key to overcoming any obstacles, writes Joe Johnston, VP Experience Innovation for Universal …
12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review - a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print …
8 April 2016
Markus Giesler on customer experience design
At Experientia, we live the mantra that experience design is always contextual experience design. Understanding and designing for people within a culture, a context and how people evolve and change within these, is at the …
8 April 2016
On the need for ethnography in user experience design
Michael Thomas of Ford Motor Company argues in a thoughtful personal piece that User Experience design is greatly enhanced by establishing classical ethnographic methods as foundational for defining the domain of design intervention. How can UX …
2 April 2016
A selection of Interaction 16 videos
In this post we highlight a number of Interaction 16 conference videos especially relevant to the Putting People First readers. They are grouped thematically. Algorithm-inspired design Crowds, algorithms and computations: The new materials of design - Matthew …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

See all articles