18 September 2008

Book: Whiff! The revolution of scent communication in the information age

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Whiff
Whiff! The Revolution of Scent Communication in the Information Age
by C. Russell Brumfield
Quimby Press, Hardcover, June 2008

Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Lexus, Reebok, Sony, Samsung, and Starwood Hotels, have been using aroma to bypass their competition.

These cutting edge companies are using scent research to trigger and enhance customers’ emotions, perceptions, and brand loyalty, resulting in increased sales and satisfied customers.

Whiff! conveniently pulls back the veil for the rest of the $3.9 trillion U.S retail marketing trade, so that innovative small and mid-sized businesses can share the advantage of the big boys.

Yet this is only the beginning stage of the scent revolution. This global wave is changing how branding and marketing experts communicate with their customers at every level across every industry.

Whiff! reveals how exciting new scent discoveries are being applied to safety, security, healthcare, navigation, diagnostics, product design, and even on the battlefield. With a comprehensive overview of this global phenomenon, Brumfield and his team offer up a breath-taking whiff of the future.

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Book review on Neuroscience Marketing

(via FutureLab)

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