His work over the past 30 years in sustainability and social innovation has coalesced around four watchwords: small, local, open and connected.
Sarah Brooks of Shareable spoke with him via Skype and published a transcript.
“For me, dealing with the needed sustainable changes that are mainly cultural and behavior change, the pivotal moment has been when I moved from saying “What can I do to help people change behavior?” toward the discovery that a lot of people (even if they aren’t yet so visible) had already changed, and in a good way, their behaviors. And that therefore, the right question is: ”What can I do to trigger and support these new way of thinking and doing? How can I use my design knowledge and tools to empower these grass-roots social innovations?”