Zach Hyman is based in Chongqing, China on a year long ethnographic dive into creative practices of vehicular design among resource-constrained users. After four months in the field, Zach shares with Ethnography Matters his first field update.
His observations on low-tech vehicles are incredibly relevant for the current global shifts in automative production. China is now the largest car market. But many Western companies are discovering that simply transferring a car designed for Western users does not appeal to Asian users. Point in case GM’s Cadillac, a car built for American consumers fails to connect to Chinese consumers. It’s no surprise to an audience of ethnographers that cultural values inform design decisions, but companies like GM are having to learn the hard way.
A deep understanding of workers’ current vehicle practices reveals new opportunities to develop vehicles that challenge the current domination of resource-intensive cars. One entrepreneur, Joel Jackson, created Mobius One in Kenya with local welders to overcome transport challenges. The result? A $6,000 low-tech car made for Africa. Like Joel, Zach’s research contributes to a growing group of designers and entrepreneurs who will create a new class of vehicles.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]