The secret to robots with better social skills? Exploiting human nature. Maggie Koerth-Baker, science editor of BoingBoing.net, explores “how [designers can make] robots trick you in loving them” for the New York Times Magazine.
“In the future, more robots will occupy that strange gray zone: doing not only jobs that humans can do but also jobs that require social grace. In the last decade, an interdisciplinary field of research called Human-Robot Interaction has arisen to study the factors that make robots work well with humans, and how humans view their robotic counterparts. […]
H.R.I. researchers have discovered some rather surprising things: a robot’s behavior can have a bigger impact on its relationship with humans than its design; many of the rules that govern human relationships apply equally well to human-robot relations; and people will read emotions and motivations into a robot’s behavior that far exceed the robot’s capabilities. As we employ those lessons to build robots that can be better caretakers, maids and emergency responders, we risk further blurring the (once unnecessary) line between tools and beings.”
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The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]