A four step guide from the Milan Expo 2015:
Ask your main sponsors (in this case Cisco, Enel and Telecom Italia) to indicate the relevant “Smart City” technologies that they already have, are currently working on, or are generally trendy.
In the Milan case these are push technology services, QR codes, smart phone apps, mapping services, RFID tags, biometric identification, security services, electronic walls, gestural interfaces, augmented reality (and eyewear), immersive virtual reality, 3D avatars, health tracking services, and foldable tablets.
Agree with these sponsors to hire an advertising agency to develop a short video scenario of the Expo 2015 visitor experience, using all these technologies, and obviously adhering to the general vision and principles of the Expo.
Step 3 (VERY IMPORTANT):
Inadvertently doing any of the above, will diminish the power of the perfect visitor experience you aim to create.
Use this video in key presentations on your Smart City credentials and highlight how these services will resolve the key visitor experience problem that came to the fore during the recent Beijing expo: queues.
(I hope you capture my irony.)
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
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