20 May 2009

Humin – because innovation is a human business

Be the first to share

Humin
Experientia is proud to announce the official launch of Humin, a programme developed for Flemish SMEs and start‐ups that creates competitive advantage through people-centred innovation.

In May-June last year Experientia (in collaboration with Richard Eisermann of Prospect and Tjeu Arits of Arits Consulting) worked intensively with the City of Genk, Belgium, to set out the project vision and prepare all the application documents in order to gain Flemish Government/ERDF funding.

Meanwhile, the project was evaluated positively and yesterday it was officially launched.

From the launch press release:

Today, the Belgian Ministry of Economy formally inaugurated Humin, a programme developed for Flemish SMEs and start‐ups that creates competitive advantage through people-centred innovation. Sponsored by Limburg/Genk, Design Region Kortrijk, and FlandersInShape, Humin puts design at the heart of every business, enabling Flemish managers to become more effective and more successful. The focus of the programme is on understanding the people who use an organisation’s products and services, using design methods to translate these insights into tangible, bottom line benefits for business.

Over the next two years, Humin will have 1.4 million Euro available to connect businesses and designers, providing innovation tools and methods to SMEs and innovation training to designers. Through intensive workshops and one‐on‐one interventions, designers will coach organisations in the skills necessary to identify opportunities for innovation within their businesses. They will then help their clients to develop these insights into new products and services through design. The goals of Humin will be to:

  • Raise the entrepreneurship of 30 Flemish SMEs and start‐ups through the use of people-centred design and innovation methodologies;
  • Train 20 persons to become Design Coaches, the experts in people-centred design methods who will support the participating SMEs;
  • Create a set of practical tools for both of the above groups that enable innovation and the application of design thinking to business problems;
  • Improve the perception of entrepreneurship in Flanders, inspiring individuals and companies to try new methods of innovation;
  • Strengthen the international reputation of Flanders as a region focused on innovation;
  • Create a community of people-centred innovation practitioners that will prolong the impact of the project beyond its two year running life;
  • Develop a body of knowledge (and a means of accessing it) that will provide a legacy for use by the region in the future.

With the generous support of Flanders and Europe, Humin offers an extraordinary opportunity and financial incentive to learn, practice and implement top‐level innovation methods that will provide long lasting benefits to Flemish businesses. Any business or organisation that is trying to meet the challenges of today in more creative ways can sign up as a candidate for the programme. Any designer who feels he/she has the right mix of experience, business understanding and design skill to make a credible impression on managing directors of SMEs should put themselves forth for Humin. But capacity is limited to 30 ‘business seats’ and 20 ‘designer seats’, so please visit www.humin.be for more information and to register your interest today.

The project manager is Dany Snokx, who worked for 11 years at Philips Design in Eindhoven, and for past four years was engaged as creative director for Philips Lighting.

The bilingual (Dutch/English) humin.be website provides plenty of background information.

Be the first to share
2 February 2016
The secret UX issues that will make (or break) self-driving cars
In an unassuming research lab, Volkswagen is solving problems that Tesla and Google haven't come close to cracking. Cliff Kuang reports for Fast Company. In his article he features the work of Brian Lathrop, who runs …
30 January 2016
Is design thinking the next big thing for U.S. power?
The U.S. Army is already using design thinking to inform its battle doctrine, and now voices go up to apply it to US foreign policy as well. Design Thinking Comes to the U.S. Army by Roger Martin The …
30 January 2016
Design thinking for museums
The Design Thinking for Museums site is the outcome of a 2012 partnership between the San Francisco Museum of Modern Art (SFMOMA) and Stanford’s Hasso Plattner Institute of Design (d.school). It is conceived as a …
29 January 2016
[Report] Consumers more frustrated by smart home apps than devices
New report by Argus Insights suggests disappointing apps break user experience, may cause decline in consumer delight over time. The Smart Home ecosystem comprises both hardware devices and software apps and together they are supposed to …
29 January 2016
Replacing Personas with Characters
Because personas focus on creating a story made up of a customer’s attributes, instead of a story that explains a purchase, personas leave the brain in a unsatisfied state, argues Alan Klement. To fix this, …
29 January 2016
Solving health care problems through design methodology
Stephen Klasko (an MD with an MBA, CEO of Jefferson Health System and Thomas Jefferson University) and Bon Ku (MD, a professor of emergency medicine at Thomas Jefferson University Hospital) joined the Knowledge@Wharton show …
27 January 2016
Remaking Ford into a user experience-driven company
Ford CEO Mark Fields recently declared that Ford would be remade as a user-experience driven company: "We have obviously a lot experience in the car business, over 113 years, and our differentiation is going to be …
26 January 2016
Designing for Crisis, Design for Real Life
It’s easy to design for the idealized user, someone who’s smart, calm, and informed. It’s less easy, and thus more important, to design for a more realistic user: still smart, but harried and uncertain. The …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

See all articles