You know, we have all the data in the world. We know what our users are doing and have analytics to track and measure it, but we don’t know why they do it. We don’t have any frameworks for understanding behavior outside of what we speculate about inside the building.
He underlines how “technology and business organizations often default to a positivist worldview and subsequently believe that quantitative results that provide numeric measures have the most value. The hype surrounding big data methods (and the billions spent on marketing by vendors making certain you know about their enterprise big data tools) goes hand-in-hand with the perceived correctness of this set of assumptions.” He continues by saying that, “given this ecosystem of belief, it’s not surprising that user research employing quantitative methods is perceived by many in our industry as the only user research an organization would need to conduct.”
He then goes on to explain why qualitative research methods are essential for technology user research because of one well-documented and consistently observed facet of human social life: the concept of homophily.
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Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]
Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]
(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]
Technology is radically changing the world of healthcare and acts at different levels in support of different stakeholders. There are several digital tools on the market (e.g. wearables, virtual reality, robotics, etc.), many of which work in integration with each other, for example, wearables connected to IOT applications. Experientia’s report provide an overview of some […]