24 April 2014

My digital shadow

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The surveillance program PRISM by the US secret service NSA has reminded us that all of our activities online may be monitored without giving us the chance to understand whether we really are targeted or what the purpose of this monitoring is. Information is being collected about us all but we have little understanding about how it is being used.

We do though have some means of learning what information we are giving away and this can allow us to make conscious decisions about how we want to continue to use the internet. Some traces are difficult to avoid, but there are also many things we can do to reduce our digital shadows.

This website is created by the Tactical Technology Collective (and is in stable-Beta mode) to help you see which digital shadows you cast and how to make them smaller.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

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