29 May 2009

Nokia’s Ovi Store criticised for lack of focus on people’s needs

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Ovi
In a long article in The Register, Andrew Orlowski looks at the many problems Nokia faced the other day with the launch of its Ovi Store, and criticises the company for a lack of focus on people’s needs:

“Firstly, Nokia should focus on people’s needs – and applications that make the phone useful and fun – and not building up a “a portfolio of web services”. It’s already invested heavily in Maps and games – just make them easy to try and buy.

Secondly, the Ovi brand has made no impact on phone users at all. There’s no shame in abandoning confusing or invisible brands. Confine Ovi to mean boring, management services like backups, or data transfer, or services discovery. These shouldn’t be underestimated; they should give users security and peace of mind.

Thirdly, the vast majority of users want to do a few tasks simply – take note of the Magners TV ad which now singles out flash smartphones that are impossible to use. Nokia has inched towards better usability with the E71 and the 5800, but this needs to be a company-wide goal. Showing photos on the family TV, sharing photos with a small group – all much more useful than the 2.0 guff.”

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