25 April 2006

Philips Next Simplicity Event

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Philips simplicity event
Core77 reports on the NYC press event for the Philips’ Next Simplicity show, and somehow can’t get over the “attractive host-models”. This age-old trick still seems to work.

The show itself included “5 “islands” of concept products, neatly divided into Trust (medical), Care (home), Glow (lighting), Play (home entertainment), and Share (photos, messages)”.

“Many of the concepts were compelling: The Ambient Experience CAT Scan media room has gotten a lot of media attention of course, but its companion toy scanner with stuffed animals for kids to play with in the waiting room, pre-scan, was a nice touch; the Chameleon Lamp–which matches its color to whatever material you put in front of its lens–was a cool trick. But a couple concepts were kinda sad (the Herbarium herb-growing gizmo would horrify any right-minded gardener…or any right-minded person, for that matter)”.

Read full story
Read Bruce Nussbaum’s reflections on the same event

UPDATE:
Charlie Kondek of the Ann Arbor office of the PR firm Hass MS&L contacted me to alert me to a YouTube video on the event as well as a photo gallery.

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