“Throughout my career, and especially as a designer at IDEO,” writes Nathan Waterhouse, “I’ve been a passionate believer of the value of placing people first, of designing from an end–user perspective. […] Perhaps it was the abundance of rhetoric about human needs [at the recent Skoll World Forum] that made me ask the question ‘But what about the rights of nature, other creatures, or of the planet itself?’”
“We are taught to think about the world in three lenses as designers: desirability – what people want, feasibility – the capabilities of a firm, and viability – its financial health. We are taught that we should start from the perspective of people’s needs first: desirability. This way of thinking, however, is selfish. It focuses on the needs of humans, but in doing so, ignores the needs of the rest of the 8.7M species that share planet Earth. What would be desirable, feasible, or viable if we took the perspective of planet Earth and ran it through the same venn diagram?” […]
“Although we don’t believe earth is the centre of the universe, we still behave as if humans are the most important species alive today.”
In the end, he says, “we need a new approach to design that takes into consideration what is important for the natural systems we depend upon and take for granted. Perhaps we should call it Holistic Design: designing with a frame that includes the natural and human systems in combination to ensure we consider the bigger picture.”
(Disclosure: Nathan Waterhouse studied at the renowned Interaction Design Institute Ivrea where he was a thesis student of Experientia partner Jan-Christoph Zoels).
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]
Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]
Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]
Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology. Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]
Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer will have experience leading a team of behavioral analysts and service modelers in research and service design projects lasting […]
by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]