There is growing recognition that behavioural insights (BIs) – by shedding light on how people actually make choices – help deliver more effective policies and complement traditional forms of intervention. The Behavioural Insights Applied to Policy (BIAP) 2016 report (February 22, 2016) draws on information collected via desk research, a survey and personal exchanges, including interviews with policy-makers, academics and a range of other stakeholders from 32 countries (28 EU Member States and the 4 EFTA countries). Such information is used to provide a twofold overview of behavioural policy initiatives and institutional developments regarding the policy application of BIs. It also reviews institutional developments and puts forward a comparative framework (PRECIS) describing national teams applying BIs to policy-making.
The Behavioural Insights Team (BIT) exists to achieve social impact by introducing a more realistic model of human behaviour to policy making. The Update 2015-16 report (September 15, 2016) summarises the range and impact of BIT’s work over the past 12 months. In addition to the projects we have undertaken with the UK government, the report provides summaries of work conducted by our offices in Sydney, New York, and Singapore.
On September 15, 2015, President Obama issued Executive Order 13707, “Using Behavioral Science Insights to Better Serve the American People.” The Order directs Federal Government agencies to apply behavioral science insights — research insights about how people make decisions and act on them — to the design of their policies and programs. The Order also charges the Social and Behavioral Sciences Team (SBST), a cross-agency group of applied behavioral scientists, program officials, and policymakers, with providing policy guidance and advice to Federal agencies in support of this directive. The Social and Behavioral Sciences Team 2016 Annual Report (September 15. 2016) highlights SBST’s progress implementing the President’s directive over the past year in eight key policy areas: promoting retirement security, advancing economic opportunity, improving college access and affordability, responding to climate change, supporting criminal-justice reform, assisting job seekers, helping families get health coverage and stay healthy, and improving the effectiveness and efficiency of Federal Government operations. This report builds on SBST’s 2015 report, which detailed over a dozen projects that helped more service members save for retirement, more students go to college and better manage their student loans, more veterans access education and career counseling benefits, and more family farmers gain access to credit.
– Australia: Behavioural Economics Team (BETA) of the Australian Government
– France: Le secrétariat général pour la modernisation de l’action publique (SGMAP)
– Germany: New unit in the Chancellor’s Office but little is public.
– Netherlands: Met kennis van gedrag beleid maken (published in 2014 by the “Wetenschappelijke Raad voor het Regeringsbeleid”)
– Column by Cass R. Sunstein (Bloomberg News, 20 Sept 2016)
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]