So forget information overload: this desire for relevant information is insatiable, and will soon move from the online world to the ‘real’ world to achieve true ubiquity. Get ready for a click-and-know, point-and-know, text-and-know, hear-and-know, smell-and-know, touch-and-know and snap-and-know world.
The driving force behind INFOLUST is a basic human need. Which goes for most consumer trends. In this case: the need for power and empowerment, or at least the illusion thereof. Information is power. So is knowledge. And being in the know. And now that INFOLUST can be satisfied instantly, and millions of consumers have had a taste of the new, transparent world of information distribution, expectations about access to information have been raised.