6 May 2009

User-centred approach drives the design of Intel’s new home storage solution

Be the first to share

Home storage architecture
In December last year, Intel design researcher Daria Loi made a very strong presentation at the UPA Europe conference showing how people in different cultures “keep, protect and find what they value”.

She and others in her team actually went into the homes of people around the world to see how they store both physical and digital things, in order to use their insights of people’s mental model on storage in the development of better digital storage solutions.

(The presentation is not online but can be requested by contacting surrealist.milliner@gmail.com.)

After all, we don’t store things like computers do. But what is a human-centred storage model and how to implement that in a digital storage system?

Now Intel has published two extensive and highly recommendable articles, co-written by Frank Hady, director of network storage pathfinding, and Michael Payne, director of experience definition and assessment, describing in detail how these insights of the design research have been taken forward.

Taken as a whole, they provide an excellent case study of the relevance of a user-centred approach in the design of new and innovative technology-based products and services.

The first article, “Why We Need Whole Home Storage Architecture“, describes the insights of the design research:

“Our findings indicate clear gaps in the ability of current products to simply and intuitively help people to protect, share and access media that is of value to them. […] This article presents an overview of what Intel’s consumer research tells us about home storage trends – and how whole home storage architecture can help fill the gaps.”

Five key insights came out of the design research:

  • People acquire digital media from many places with many different devices, and although people around the world share high-level objectives, including the desire to find and create digital media, protect and store it, easily find and access it, and ultimately enjoy and share it, there are also many differences to be taken into account.
     
  • The volume of digital media is growing rapidly, and it is clear that the continuing growth in the volume of media in coming years will be a huge problem for people worldwide, if comprehensive solutions are not made available.
     
  • Disjointed ‘islands’ of digital media stored on multiple devices make access difficult. As time passes and the media library and number of devices continue to expand, managing the entire media collection across these islands of storage can become an overwhelming problem.
     
  • People are concerned about the safety of their media. Yet many people do not back up, or if they do, they will often use failure-prone disks and platforms with limited lifetimes.
     
  • Today’s solutions have significant limitations. Many consumers report being overwhelmed by the task of managing their digital media collections and finding a storage solution that is reliable, trusted and easy to use

In response to these learnings, Intel sets out a vision: “We envision a whole home storage architecture that will bring the familiar, local storage experience to all the data and media in the home.”

This vision is then articulated in three key requirements: easy accessibility, data permanence, and fast performance, which are in turn given shape in a concept prototype.

Intel’s prototype solution for Whole Home Storage is described in the second article, “A Consumer’s Eye View of Whole Home Storage“.

Based on the user research and a number of usage scenarios — related to viewing and editing photos, storing and viewing videos, listening and sharing music, and whole home media backup — Intel created four value propositions that the prototype solution should cover:

  • It should be simple to set up and use
  • It should accommodate multiple user interfaces
  • It should provide personalization – and parental controls
  • It should preserve the essential magic of TV

The prototype Whole Home Storage solution, which seems to be mainly focused still on a unified directory structure, which is accessible by networked devices anywhere in the home, has been deployed in eight homes to allow early exploration of user experiences. The article describes the benefits and challenges faced by users, and concludes:

“It is clear from our experiences with the Whole Home Storage prototype that the solution has great promise, and people find interesting ways to use the capability. It is also clear that improvements in ease of use, especially during setup, would be required in a productized version.”

Be the first to share
9 May 2017
Data ethnographies: how do people live with data?
Data Ethnographies is a Lab of the Digital Ethnography Research Centre (DERC), at RMIT University in Melbourne, Australia. Data Ethnographies investigates the implications of the increasing ubiquity of data in everyday lives and worlds. We …
8 May 2017
Why service design is the new black — Intel’s Todd Harple on fashion tech
The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to …
28 April 2017
Global study: Leading companies bet on customer experience
A new report from Harvard Business Review Analytic Services reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. The survey, which includes 600+ leaders from the …
28 April 2017
[Book] Quantitative Ethnography
Quantitative Ethnography David Williamson Shaffer Boswell Press Available April 2017 > Download Introduction > Watch video presentation This is a book about understanding why, in the digital age, the old distinctions between qualitative and quantitative research methods, between the sciences and …
22 April 2017
An anthropologist in the boardroom
"It is often tempting to think that the 21st-century world is so closely integrated and digitised that the issue of culture is becoming irrelevant," writes Gillian Tett in the Financial Times. "But behind the scenes, …
22 April 2017
Boston’s human-centered research to design middle-income housing
In Boston, the Mayor’s Office of New Urban Mechanics is conducting ethnographic, human-centered research to design middle-income housing that reflects people’s lived experiences, reports the Stanford Social Innovation Review. This includes intensive planning sessions in …
21 April 2017
ONE Design: a portal on Adaptive Path’s work with Capital One Bank
ONE Design is a content portal where Capital One, the eighth-largest bank in the United States, shares (many) inspiring stories of how their Adaptive Path designers "impact lives with humanity, simplicity, ingenuity - and empower …
21 April 2017
[Book] The Stuff of Bits – An Essay on the Materialities of Information
The Stuff of Bits: An Essay on the Materialities of Information by Paul Dourish MIT Press, May 2017 264 pages Virtual entities that populate our digital experience, like e-books, virtual worlds, and online stores, are backed by the large-scale …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

See all articles