User satisfaction with mobile phone OS drives competition, says study
A user’s satisfaction with a phone’s operating system is the main differentiating factor driving competition, especially when it comes to smart phones, according to a survey from IDC (reported in CNet News).
The survey, which took six months to complete, included data from more than 4,000 cell phone and smart phone subscribers from China, Germany, India, the United Kingdom and the United States. Results were broken out by country, carrier, platform and device.
The full results of the study, “Mobile Device ARPU for Leading Markets: U.S., U.K., Germany, India, and China, A Multiclient Study,” is scheduled to be released during the 2007 International Consumer Electronic Show in January.
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