“A focus on appearance is just one of the ways UX is like etiquette. Both are the study and practice of optimal interactions. In etiquette we study the interactions among humans; in UX, between humans and computers. (HHI and HCI.) In both domains we pursue physical grace — ”smooth,” “frictionless” interactions — and try to avoid embarrassment. In both domains there’s a focus on anticipating others’ needs, putting them at ease, not getting in the way, etc.
Of course not all concerns are utilitarian. Both etiquette and UX are part function, part fashion. As a practitioner you need to be perceptive and helpful, yes, but to really distinguish yourself, you also need great taste and a good pulse on the zeitgeist. A designer should know if ‘we’ are doing flat or skeuomorphic design ‘these days,’ just as a diner should know if he should be tucking his napkin into his shirt or holding it on his lap. And in both domains, it’s often better to follow an arbitrary convention than to try something new and different, however improved it might be.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]