Rachel Botsman, founder and chief innovator of the Collaborative Lab (part of the Collaborative Consumption movement) writes that the biggest initial barrier to implementing Collaborative Consumption ideas is typically inertia.
Some common questions are: “How do we use technologies to enable trust between strangers? What’s the best approach for building critical mass? How do we know when and how to scale? How do we design a user experience that gets to the heart of what people want?”
In two blog posts on the NESTA site, Botsman synthesized “some key learning around what it takes to successfully address these questions” with examples from a few start-ups.
Critical mass and scale
The first big issue to address is building a critical mass of inventory (users, products or services) on both the supply and demand sides of the equation. The second issue is when and how to scale up.
Trust and user experience
Design and user experience are absolutely critical in building a successful and distinctive Collaborative Consumption platform and strong community of early-ambassadors, yet it is often overlooked in favour of optimum functionality or speed-to-market.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]
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Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]
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The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]