Rachel Botsman, founder and chief innovator of the Collaborative Lab (part of the Collaborative Consumption movement) writes that the biggest initial barrier to implementing Collaborative Consumption ideas is typically inertia.
Some common questions are: “How do we use technologies to enable trust between strangers? What’s the best approach for building critical mass? How do we know when and how to scale? How do we design a user experience that gets to the heart of what people want?”
In two blog posts on the NESTA site, Botsman synthesized “some key learning around what it takes to successfully address these questions” with examples from a few start-ups.
Critical mass and scale
The first big issue to address is building a critical mass of inventory (users, products or services) on both the supply and demand sides of the equation. The second issue is when and how to scale up.
Trust and user experience
Design and user experience are absolutely critical in building a successful and distinctive Collaborative Consumption platform and strong community of early-ambassadors, yet it is often overlooked in favour of optimum functionality or speed-to-market.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]
Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]
Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]
Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology. Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]
Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer will have experience leading a team of behavioral analysts and service modelers in research and service design projects lasting […]
by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]