28 May 2012

Video online of Experientia’s mobile phone concepts for emerging markets

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Experientia® has posted a new video on its vimeo channel, showcasing mobile phone concepts for emerging markets.

The video was made three years ago for a project in developing markets for Vodafone, but we can only show it now.

Set in India, the video introduces a suite of mobile phone concepts to help people at the economic Bottom of the Pyramid (BoP) in emerging markets carry out daily tasks, such as package delivery, travelling home alone, or accessing the internet for the first time. It imagines solutions outside of the usual commercial alternatives, taking advantage of existing networks and workflows.

Detailed background on the project can be found in our “Developing markets” project description.

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