Washington Post publisher Katharine Weymouth announced in a memo that the paper has named Laura Evans, who has spent most of her nine years at the Post as chief researcher, to the newly created position of VP, Chief Experience Officer (CXO).
“As you know, one of the three foundational elements of our strategy is a relentless focus on the customer. While we all care about the customer and try to advocate for the customer, we do not currently have an executive owner of the customer experience. That was acceptable when we published one newspaper a day—when we had a well-honed product with over a century of research behind it. In a day when we have evolved to a 24/7 news operation publishing on multiple platforms, and when we operate in a hyper-competitive market, the customer must be the primary driver of our product-related decisions and changes. Today, we have scores of products that touch our customers in myriad ways—ranging from our flagship newspaper to our growing suite of mobile apps. We must understand the customer experience across and within all of these and other platforms. That understanding must be guided by accurate data and expert analysis of those data. In this regard, the CXO role is a natural extension of Laura’s previous role, where she worked with key leaders across the company to guide our consumer-related decisions with a deeper understanding, based on research and data, of our customers’ behavior, preferences, and interests. […]
How do we make our products easy to use and navigate? How do we ensure our readers enjoy the experience of using Post products, so that they spend more time interacting with our journalism? By adding Laura’s customer-focused expertise and capabilities throughout the process, we will be better able to achieve those goals.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]
Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]
Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]
Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology. Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]
Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer will have experience leading a team of behavioral analysts and service modelers in research and service design projects lasting […]
by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]