15 August 2013

Why a new Golden Age for UI design is around the corner

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Cliff Kuang writes in Wired how designers are working on their most ambitious challenge yet: weaving the digital world into our everyday lives so seamlessly that we don’t even notice.

“Over the past 30 years, as every facet of our lives, from our shopping to our schooling, has migrated onto computer screens, designers have focused on perfecting user interfaces—placing a button in just the right place for a camera trigger or collapsing the entire payment process into a series of swipes and taps. But in the coming era of ubiquitous sensors and miniaturized mobile computing, our digital interactions won’t take place simply on screens. As the new Disney World suggests, they will happen all around us, constantly, as we go about our day. Designers will be creating not products or interfaces but experiences, a million invisible transactions. […]

But as designers move off of screens and into the larger world, they’ll need to consider every nuance of our everyday activity and understand human behavior every bit as well as novelists or filmmakers. […]

Designers, who’ve always been adept at watching and responding to our needs, must bring to bear a better understanding of how people actually live. It’s up to them to make this new world feel like something we’ve always wanted and a natural extension of what we already have.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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For when things get personal…
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