The 5 W’s of doing great user research

Sarah Doody explains in a Frontify guest post, which questions you have to ask doing a user research. Why is a user research important? When should you do research?

“If you want to design a product that really solves a problem and that people remember, then you need to design it using feedback and insights from research. Designing with research helps you and your team save a ton of time and money because it helps you stay laser focused on what people actually need. Research helps you identify the big problems people have, and then by anchoring your team around those problems, you ensure that you only design solutions that solve those problems.”