What’s different about customer experience in financial services?
When we talk about customer or user experience in the financial services arena, what do we actually mean? The understanding of banks and banking is not a straightforward concept, and there are different types of banks out there which serve different purposes for different audiences.
To pick apart some of the layers of customer experience that the financial services sector contains (and in some cases really needs to work on), Martin Rosenmejer has written up a few key tips from Webcredible’s experience in retail banking and investment banking clients highlighting major areas to keep in mind when designing or re-designing customer experience in these two distinct sub-categories.
