Customer experience: The natural ally for UX in business
In a blog post (which is itself a paraphrased transcript of his talk at the Polish IA Summit 2012), Peter Bogaards talks about the relationship between user experience and customer experience, and how user experience designers can extend their influence in businesses.
“A customer-obsessed company focuses its strategy, its energy, and its budget on processes that enhance knowledge of an engagement with customers, and prioritizes these over maintaining traditional competitive barriers.”
