A social network built around giving

Model and actress Lily Cole’s social network, Impossible, has been designed for users to meet and help each other. Users post requests (say, “I wish to have a haircut”), and anyone in their local network can offer to help. The emphasis is on giving, rather than bartering. “Giving triggers social cohesion,” says Cole, 24. “It’s also the basis for an economy not based on money. Impossible will facilitate that via social media.”

Impossible is in beta and is still self-funded, and its advisers include Wikipedia founder Jimmy Wales and economist Hazel Henderson. “Impossible is a utopian idea,” she says, “but I do believe it is possible.”

(via Wired UK)