Four myths about UX and how to bust them

Brian Pagán describes four common UX myths and how to “bust” them:

• UX is too soft; it’s not based on anything
• Anyone can do UX
• UX is too expensive
• UX is just interaction design

In synthesis: “UX knowledge and methods come from centuries of academic study, practice, and applied research. UX requires a healthy balance and some creative tension in teams to work, so there shouldn’t be other stakeholders trying to “do UX.” Taking advantage of UX is only as expensive as you make it; consider applying it surgically to one or several aspects of your project. But don’t forget that the real benefit of UX knowledge comes from using it to design empathy into every aspect of your organization.”