Philips Design on sustainability and the virtual world

The January 2007 issue of ‘new value by One Design’ (what’s up with that name?), the quarterly magazine of Philips Design, is devoted to articles on sustainability and the virtual world. Some highlights:

Helping 400 million people give up smoking
The article provides background and insight on the design and development of the Chulha smokeless stove, a wood-burning stove primarily aimed at people living at very low income in India. Senior Product Designer Karma Lendup Bhutia reflects further on how Philips Design is striving to fully understand and address the needs of emerging markets.

Taking on a Second Life
Philips Design is entering Second Life, as reported earlier, to co-design new products and propositions with Second Life residents, testing virtual ideas and concepts to better understand what people may value. Justin Bovington of the virtual design agency Rivers Run Red, a Philips partner, shares his perspective on the partnership.