Co-design at the BBC
On 5 October Dan Ramsden and Simone Ferraro, resp. creative director and UX architect at the BBC, gave a talk at the 2019 Architecta summit. Simone just published the talk’s transcript.
“My contribution to the talk consisted of a set of case studies, focused on central topics such as collaboration between interdisciplinary teams and design approaches and techniques.
I explained through a set of real working life scenarios how I managed to help people to bridge the gaps between disciplines, to build a good shared understanding and to communicate effectively. I stressed the concept of how important is to pick the most effective tool at any time to communicate across disciplines.
I explained how to make possible a collaborative design approach in such a complex organisation like the BBC.”