Behavioural insights handbook

Target, Explore, Solution, Trial, Scale: An introduction to running simple behavioural insights projects
by Stewart Kettle and Ruth Persian
Behavioural Insights Team
2022, 88 pages

The objective of this guide is to provide a practical, step-by-step outline on how to run a simple BI project. Since it is impossible to capture all that there is to know about applying BI in one document, we have deliberately kept the guide simple: more complex behavioural challenges will require more complex methods.

The guide also does not go into all the details of every method introduced, for example, a randomised controlled trial (RCT). Instead, it is intended to serve as a toolkit which introduces useful methods at each phase of a BI project. You and your project team will then be able to find additional information online and elsewhere on each specific method, or to bring in people within your organisation that have the specific technical skills and experience for the related tasks.

Worksheets are included in the guide, with additional copies available to download.

> See also this short analysis on the difference between UX and BI.