Join the circus [Fast Company]
At a time when audiences for all performing arts are declining, Cirque du Soleil has taken a particularly moribund segment of the market — the circus — and created an entertainment juggernaut, with a burgeoning record label, a retail operation, and a deal with Carnival Cruise Lines. And we’re not talking circus peanuts here.
The company’s Las Vegas shows regularly play to sold-out audiences of “kids of all ages” — as long as those tykes are willing to shell out as much as $150 per ticket — for a daily gross of a cool million.
