The long wow
Brandon Schauer of Adaptive Path has just published a sharp and informative essay on “The Long Wow,” an experience and design-driven approach to creating real customer satisfaction by building genuine, widespread, and lasting customer loyalty over time. As Brandon describes it:
“Notably great experiences are punctuated by a moment of ‘wow,’ when the product or service delights, anticipates the needs of, or pleasantly surprises a customer. OXO’s Good Grips Angled Measuring Cup triggers such a moment of wow. A set of angled markings on the OXO cup lets you quickly measure liquids for recipes without having to stop cooking and bend over. Suddenly a little part of your life is easier, because OXO thought carefully about the way you cook. This delightful surprise resonates because it feels tailored to your needs.”
(via the Satisfaction blog)
