Cell phones that cater to the junior set [San Francisco Chronicle]
Companies tailor new offerings to preteens and their parents.
With an estimated 80 percent of adults between 18 and 65 owning a cell phone, the potential for growth in the cell phone market is slowing. By contrast, only 10 percent of preteens have a cell phone, leading industry observers to see them as perhaps the final frontier for cell phone manufacturers and carriers.
