It’s the user experience, stupid
While a blue-ribbon panel of human behavior and technology experts at the Mobile World Congress in Barcelona, Spain agreed that the best recent advance in the mobile telecommunications user space came not from a mobile telecom company but from Apple Inc. — the iPhone — they sadly reached little agreement on how mobile operators could follow this model.
The panel, whose title was It’s the User Experience, Stupid, didn’t seem to have discussed the most obvious potential learning: that the iPhone provides a total portable media and communications experience. By focusing on the parts or the features, competitors “will not replicate any substantial portion of the iPhone total experience, so the iPhone will increase its market share in the face of this clueless competition.”
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