The Bottom of the Pyramid
This week the Institute for Money, Technology & Financial Inclusion hosted a conference about the “Bottom of the Pyramid” and Elizabeth Losh, author of Virtualpolitik and writing director of the Humanities Core Course at the University of California, Irvine, has an excellent and long summary on her blog.
“[The conference] frequently explored and critiqued the thesis of CK Prahalad in The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, which argues that aiming corporatized products at those living at the very bottom of the social ladder will enable markets to alleviate poverty while giving do-gooders a respectable profit by aiming for a kind of long tail that aggregates small sums and micropayments and often uses mobile phones and other kinds of ubiquitous computing technologies to foster exchange.”
