We’re shifting from a need-to-know to a need-to-share culture

Ross Mayfield (blog), a leading social software entrepreneur and founder of Socialtext, talks on Nokia’s IdeasProject site about a major transformation in the way organizations assimilate ideas.

Whereas in the past companies were protective and less inclined to track outside feedback, the rapid growth of Web communications has shown that sharing can be the basis for increased and better targeted productivity.

Watch interview