OPEN digital experience design: a strategic, trends-based approach
A recent article by Nita Rollins on DMI’s Digital Management Review:
“As the Web has matured, brand relationships have become ever more dynamic. Nita Rollins outlines and illustrates the kinds of digital brand experiences consumers have come to expect–on-demand efficiency and ease-of-use; personalization, including dialogue, customization, and privilege; an engagement characterized by belonging, entertainment, and inspiration; and a networked blend of self-expression, community, and meaningful change.”
(via Dexigner)
