Intel describes TV of the future

The world’s biggest chip maker predicts that by 2015 there will be 12 billion devices capable of connecting to 500 billion hours of TV and video content.

The audience heard from a number of speakers on what promises to be a new kind of TV experience as broadcast content, video content, internet content and personal content is all blended together.

– Read full story (BBC)
– Read full story (CNet)

Apparently, Intel CTO Rattner also claimed that “Intel knew for a fact that TV was what the unwashed masses craved, because Intel had hired an army of social scientists to say so. In fact, such is the power of ethnography at the firm that Intel’s hippies seem to have convinced the firm to throw its weight behind something it calls “Informative, ubiquitous, personal and social TV,” whatever that actually means.”