Slaves of the feed
Thomas Petersen, co-founder and partner of Danish digital creative agency Hello, reflects on the experience and design implications of the exponential growth of information.
“Constantly checking our feeds for new information, we seem to be hoping to discover something of interest, something that we can share with our networks, something that we can use, something that we can talk about, something that we can act on, something we didn’t know we didn’t know.
It almost seems like an obsession and many critics of digital technology would argue that by consuming information this way we are running the danger of destroying social interaction between humans. One might even say that we have become slaves of the feed.
