Front book vs back book pricing: a service design challenge
Nick Marsh of EMC Conchango reflects on the conundrum of ‘front book’ vs ‘back book’ pricing, and the implications for service design.
“This is a great example for illustrating the differences between designing for service-centric organisations as compared to designing for product-centric organisations, and it fits nicely with the insight that service design is really an organisational challenge, not an aesthetic one.”
