A design lab is making rituals for secular people

At the Ritual Design Lab in Silicon Valley, a small team of “interaction designers” is working to generate new rituals for modern life, with an eye to user experience.

Created by Kursat Ozenc and Margaret Hagan, the lab crafts rituals for both individuals and organizations, including big hitters like Microsoft. The team’s website offers a Ritual Design Hotline with a tantalizing promise: “You tell us your problem. We will make you a ritual.” Meanwhile, its Ritual Inventory invites you to add any interesting ritual you’ve made or seen to its growing database. And its app, IdeaPop, helps you brainstorm and create your own rituals.